Creating social media content requires a reasonable amount of effort and consistency. In the long run, the effort and time would pay off. Contents that can be created are numerous.
Here are few we put together:
Testimonials and reviews:
People trust the opinions and experiences of others more than what a business says, which is why testimonials and reviews are so valuable. Contact past customers and ask if they’ll offer up a testimonial. It’s bad practice to incentivize people to review your business, however, as this can come across as dishonest.
Host an Ask Me Anything (AMA):
Ask Me Anything (AMA), which allows readers to ask questions in a live interview format. AMA is a growing community of users that will ask you honest, earnest, and thought-provoking questions about you, your brand, and what you’re trying to promote. However, you don’t have to be famous to host an AMA or gain a significant user interaction.
Because people like to win, social media contests are engaging and fun to host. Think of a prize that your audience will be interested in winning. Ideally, this will be related to your business, but this isn’t mandatory. Then create a schedule for how long the contest will run as well as rules for entering.
Share Positive Statistics and News:
People tend to believe and appreciate positive statistics and news. If you can come up with some statistics that portray your brand in a positive light, use them on social media. When people see a positive statistic, they will trust your brand more. Some users who like such positive stats and stories may even share them.
Leverage Influencer Marketing:
When we talk about ways to create content for social media, we can’t overlook influencer content. Leveraging influencers is one of the best ways to create social media content that is authentic and engaging. Influencers are social media celebrities who have a loyal fan-following on social media. Brands partner with such influencers for creating content for social media.
Even though they may be social media celebrities, not all of them may have a million followers. Many influencers have fewer but more engaged fans. Such influencers are called micro-influencers. There are various ways to partner with influencers to leverage influencer marketing. You could ask the influencers to promote your brand using content created by them.
Campaign for Social Causes:
Social causes connect really well with people. Everyone wants to contribute to social causes in some way or the other. Creating content for social media where your brand is doing something to help society can benefit you.There are good chances of your content being shared if it shows your brand taking a stand. People like to show their support for causes, and sharing posts related to causes is one way of showing it.
There are so much more ways you can create content on social media, especially with the evolving internet. We hope these few points helped you.