Personal branding is all the rage right now, and it’s on everybody’s lips. Everyone has a brand, but some of us are more skilled at realising its potential than others.

Actors, writers, and public figures work hard to build a personal brand that replaces their business card and reinforces their influence and popularity in the public eye because it’s a reflection of who they are and what they want their audience to perceive about them.
So why do you need personal branding?


Personal branding is how you promote yourself. It’s a unique combination of skills, experience, and personality that you want the world to see. It’s you telling your story of you and your brand in action and how it reflects your conduct, behaviour, spoken and unspoken words, and attitudes.
One of the best ways in reflecting your personal branding is through pictures.

Imagery in branding serves to AMPLIFY your personal and brand values so that people can resonate with you immediately. Developing a personal brand takes work, and it’s not going to happen overnight. But once you do it the benefits are endless.


A personal brand is not too different from a business brand; unlike a business brand that markets a product, personal brand markets you.

Here are a few reasons how pictures help in personal branding:

It helps you stand out from the crowd:
A personal brand is the best way to demonstrate your skills and knowledge about a particular thing and to show the audience what you know and why you know it. It will differentiate you from others who might be vying for the same opportunities but who haven’t taken time to build their own personal brand.

It Leads to Opportunities:
A strong personal brand will lead to a multitude of opportunities including a job interview, networking, promotions, etc. It helps you reach any number of goals, both personal and professional.

It inspires trust in Your Audience:
People are most likely to buy from someone they can relate with, someone that looks approachable and the face behind the brand.

Someone Is Always Going to Be Screening You Online:
In this time and era now people check for the slightest thing on google more or less when you are applying for a job, future career or you are consenting for a position, you can’t afford to have a positive reputation online.

At Ijeworks we don’t just sit you down in front of the camera and take a shot, we get to know you and how we might be of help to achieve your goal, we capture the moments, stories, feelings, messages you want to pass across. We have been doing this for a while and we know the nut and crack of it.

Check our website today for more information.